Indian motorcycling gets a move on

We have seen stunting aplenty - both in motoring magazines as well as on the road. And it’s a brilliant thing because motorcycling is as much about skill as it is about freedom and expression. Stunting, is also an expression, by the way.
Moreover, it’s really heartening to see that we the biking enthusiasts in the country aren’t looking for excuses to steer clear of challenges. We have traversed the most challenging terrain, in equally challengingly inapt bikes; done stunts our western counterparts pull on better suited, more powerful offerings; and the so-called barometer of motoring enthusiasm – motoring magazines have done their bit as well – showcasing brilliantly executed pictures of artistry on our teeny-whiney machines, then be it brilliant shots of wheelies, stoppies, burnouts, jumps or even cornering.
However, what has been missing hitherto has been the lack of show of some everyday riding skill. Getting one’s knee down around a corner is one; power sliding out of bends on opposite lock is, of course, the other!
The former I firmly believe aids corner speed, and is also a vital safety ingredient when it comes to fast riding. The latter meanwhile is a display of not just immense riding ability, but of utmost courage.
And we have been missing both for sometime now, on the road as well as in print. Thankfully, things are changing for the better. And I’d like to congratulate two particular individuals for it - Joshua from BSM who got his knee down on the Bajaj XCD a couple of months back, and Varad from Bike who achieved the same on the Hero Honda Hunk just last month.
There’s good reason to cheer the achievement too, just in case some of you were wondering what the hullabaloo is all about… You see, we have seen all and sundry pulling wheelies and stoppies not to mention burning rubber in mags, on traffic lights, around crowded locales and deserted roads. But, knee down antics, hitherto have been rare.
What makes it all special is the fact that the rider’s have wafer thin contact patches (read ridiculously thin tyres) to play with here. Not to mention tyres that are designed more for life than grip and over roads which are anything but predictable or well-laid or grippy. Unlike our racing friends (in India) who use special soft compound imported rubber on tarmac so grippy, it can shred leather (of your suit and your body) if you were to have a fall. Little wonder, knee down on tracks is a common occurrence.
The feat achieved by both is an indication really that motorcycling in India is getting a move on. We are not afraid to experiment, and take things to a higher level.
What is also of importance here is the fact that a lot of riders look up to magazines and their writers. They emulate them, cause they feel it’s possible – after all the mag guys too are riding the same bikes.
Heart felt congratulations then to Joshua and Varad for not only adding oomph to biking pictures, but also giving the Indian motorcycling youth yet another escapade to embark upon.

Why trusting auto mags is a good idea…

I know many of you might not agree with me when I say, making a buying decision based on an auto mag review is a good idea.
But this is where I am coming from – We generally form opinions based on what we see, hear and feel. So, if we find the bike good looking, like the Pulsar or the Hunk, we are already bitten by it. We then hear and read about the bikes and their performance, on blogs, from friends, and from a lot other channels, besides auto mags, of course. We also, more often then not, take a test ride of our short listed models.
It’s all very good, till you realise, all that you have read about are impressions gathered on a new bike. No one really speaks about how the bike is aging up; whether the clutch is slipping; are rust patches forming all over; or the switchgear or instrumentation has gone haywire, or how many times a month does one need to adjust the brakes (if they do it at all).
But the shallow reviews aren’t exactly the writer’s fault. To begin with, the test rides offered by all company dealers is just too short to understand anything.
Then there’s the question of lack of experience. And no, I don’t mean the lack of riding experience, but the lack of experience riding a variety of motorcycles. If, all you have ridden is a Splendor all your life, or maybe a friend’s Pulsar off and on; you’d be completely blown by the P220, or even the Karizma or the P180 for that matter.
But if you have experienced a plethora of bikes, of various segments, back-to-back, you begin to understand who is short changing you, and who is delivering as promised.
The auto mags have this advantage, the advantage of sampling any model, at any time, and for any duration. Needless to say, they are in a better position to deliver the correct verdicts on a motorcycle’s handling, ride quality, ergonomics (both for city use and for the highway), and also things like performance and driveability, the latter, obviously is backed by test data.
Mags, thanks to running a long term fleet, can also tell you and me, how the bike is aging up, and how well or poorly is it doing compared to the competition.
The biggest issue, I believe, you guys have with mags, is the disparity in their test figures, and at times in their judgment.
Here’s a pointer which helps me make sense of it all, and I hope it might help you too.
Every magazine has a different outlook, so while one might lay more emphasis on performance, the other might choose to base its verdict on the user friendliness of a bike. There’s a reason behind that too – the varying needs and preferences of the Indian buyer. My last post on ‘why we buy, what we buy’ tells you a bit about it.
In fact, you can try it yourself. If you own a 150cc motorcycle, let’s say the Pulsar (cause it’s the best selling model in its segment), try asking other P150 owners en route to work, college, or home at a traffic signal, or at the chai tapir, why they bought the motorcycle, dig a bit deeper and you’d realize, he reasons are quite different from yours! You can try the same with your friends even.
As for the difference in performance figures, a few tenths here and there shouldn’t really matter, cause mags use different test routes, different riders, and moreover different bikes for their tests, and just like no two people are the same, neither are two Pulsars, Apaches, or CBZs.
I have bought bikes and accessories based on magazine reviews, and truth be told, besides making a wrong choice of tyres, it has all gone very well.

Brands: why bike makers need to build them, and break them… Part II

Let’s take a look at Hero Honda (HH) now…

The company is the number one motorcycle maker in the world, and that, I must clarify, is in terms of bikes sold, and not for the variety of product mix, or cutting edge technology or the like. But it’s still a huge achievement, nonetheless.
However, the successes behind this success story aren’t very many.
There’s been the Splendor-Passion combo, the success of which I need not elaborate on at all. The CD too has been a hugely successful brand for HH. But beyond these, there’s little that HH can tom tom about.
But before we get on further, just for a moment imagine, the enormity of the triumph these brands have had, to single handedly be responsible for the company’s accomplishment. Unbelievable!

Equally unbelievable are the number of flops the company has had to live with.
HH tried to do something different in the middle ages so to speak with its entry level platform. It introduced a restyled CD 100 as the Joy. The bike of course bombed. HH then tried the same with the Dawn nameplate, she too failed.
Finally, some sense prevailed and HH re-introduced (yet again), the CD/ Splendor platform as the CD Dawn and CD Deluxe. The two met with better fortunes than the earlier two. Was it the CD brand then? I can’t think of anything else, really, cause the bikes, and their styling weren’t too different in the first place.
Hero Honda must be of the same opinion as well, otherwise how to do you explain the range of Splendors – there’s the regular Splendor+, then came along the 125cc Super Splendor, and now the Splendor NXG has chugged in promising a Splendorful life.

However, excluding the entry-level and what we largely term as the executive segment, HH has had little success. The CBZ eventually failed, so did the Ambition, the Achiever, and so on and so forth.
The company finally brought back the CBZ nameplate with the X-treme, and it was a good move, no doubt, given that the name still kindles the right flame in a biking enthusiast’s heart.
But, I have two questions here. First, why couldn’t Hero Honda, such a heavily marketing driven company, introduce the CBZ brand earlier? And second, when it did, why couldn’t they do a better job on the styling front, especially when the complete Indian motorcycle dynamics had moved towards better styled machines?
The answer to the first question, I believe, is that it was a huge goof up on the company’s part. Instead of understanding the brand and the value it commanded, HH set about breaking it with new launches like the Achiever, when that was the last thing it needed.
As for the second, we all know Hero Honda banks on Honda for the products they get. Maybe it’s a case of Honda and Hero Honda being on different wavelengths, and with the former calling the shots, HH’s understanding of the market needs - styling, features, performance etc etc, in Honda’s view, can be ignored (put politely, of course). Or maybe HH has little clue about what is actually needed.
I personally believe it’s the former.

Getting back to the CBZ, since the X-treme’s launch the bike has done pretty well, selling around 12,000-15,000 every month. It’s a fabulous achievement considering the bike’s styling isn’t very, how should I put it, palatable. The thought process at Hero Honda would then have been, “What if the bike were actually a great looker, imagine the numbers we’d manage then!”
Enter the Hunk. Employing the same mechanicals as the X, from the engine to the cycle parts, she boasts of tastier, more contemporary and racy styling.
But why Hunk? Why not something like CBZ 150 R or better still, the new CBZ X-treme. Picture the recall the bike would have had, if she too had the CBZ nameplate. Maybe HH understands the consumers better, and feels it will sell more bikes by having two different brands, I don’t know.
What I do know - in the long term, a company does need to build successful brands. Otherwise, it will have to start everything from a scratch - from defining the brand’s values, to its target audience, to its deliverables. The end result - a lot more money will be spent every time a new bike is launched.

Something HH has become used to, I guess.

125s: the saga continues…

Back in 2003 there was a spurt of 125s that hit the Indian market. There was the LML Freedom Prima, Yamaha Fazer, TVS Victor 125, Bajaj Discover etc etc.
The logic of bike makers behind the same, I guess, would have been – that’s how it works the world over – 100s, then the 125s, then the 150s and so on and so forth - and the same should hold true for India as well. But what they over estimated was our need to upgrade.
“If I want a fast bike (in relative terms of course), I’d buy a 150. And if its fuel efficiency I want, I’d rather stick with the 100s.”
The end result – the 125s never took off. Fast forward to 2007-08 and bike makers are taking keen interest in the 125cc segment all over again. The difference this time round is – unlike in 2003, the 100s are witnessing a slow down in sales, while the 125cc plus segment is growing at double digits. That the difference in the sheer volumes of the two is mammoth, is something bike makers aren’t really talking about. Particularly Bajaj.
Bajaj has just launched the XCD, a bike it hopes will make the 125 the new entry level. And it seems to have played the cards right too – giving the bike brilliant fuel efficiency, and at a price that is anything but expensive. Then there is the features list which should have the style conscious, cash strapped individuals swooning over her.
But not every bike maker thinks on similar lines. Here we have Honda, which will in early 2008 showcase its take on the 125s – a stylish, youth oriented, and most likely better performing motorcycle than the Shine will hit showrooms. The new Honda 125, I am sure will not redefine the entry level, and Honda would not be hoping to do the same either.
Then we have the Flame. TVS’ 125 which should be out before the end of this year. She is a stylish looking motorcycle, and brags of some innovative features as well. And unlike the XCD promises both good low end and top end performance. And with the new CCVT blah blah tech, which uses a three valve head for better swirl at low engine rpm and better filling of the cylinder at high rpm, she should not be very poor on the efficiency front either.
The point of all this? We have two very different lines of thought here. As an enthusiast, I’d like Honda and TVS to succeed. Imagine the two companies packing in 150cc rivaling performance in smaller, less expensive bikes? Won’t that be brilliant. For little else, but the fact, that segments above it will move up on the performance scale too!
I don’t mind Bajaj succeeding either, cause knowing with the Discover 135, it is already trying to do the same. And with a new Discover in the wings, which might also come in 150cc guise, hence replacing the Pulsar 150, enthusiasts have little to worry about.

Hero Honda Hunk: will she show the way?

Hero Honda, synonymous with awfully fuel efficient motorcycles, has failed time and again to cut mustard with anything remotely performance oriented. Sure, the company started the 150cc revolution with the CBZ, but look where it is now – struggling to establish itself as a player of significance in the face of Bajaj Pulsars and TVS Apaches.
It’s not like it hasn’t tried, after all Hero Honda unofficially has the coveted title for most number of models in a particular segment.
In the 150, it began with the CBZ, followed by the Achiever, the X-treme and now we have the Hunk – another terrible name among the list of appalling monikers. On the other hand, Bajaj has stuck with the Pulsar, and to its credit has timely upgraded the bike, though it would have done well to upgrade the quality as well, and so has TVS, having dumped its Suzuki baggage replacing the Fiero nameplate with the Apache. That the bikes deep down are identical is of course another story.
So can the Hunk muscle her way through the hustle bustle of the 150cc segment, all the way to the top?
I won’t personally place my bets on it. You see, the Indian buyer, that’s you and me and another 50,000 of us joining the fold every month in this particular segment, are of the ‘me too’ sort. Give them a potent machine which has astounding handling prowess, performance which raises the bar significantly higher, and ergonomics that have you singing pagans for the bike, but take away those silly things like the LED tail, split grabs and orangey digital displays, and we feel short changed.
So even though the Hunk looks good, and has the right cycle parts - mostly borrowed from the X-treme in addition to gas-charged dampers at the rear – she might not exactly break the 20,000 units a month mark. And I don’t mean in the coming months, but ever.
I would like to be proved wrong of course, because it will prove that we, the Indian biker, are maturing as a creed.