“Style is no more a differentiator”

Style icons of a goneby era - the RD 350 & RX 100

A manufacturer said this to me recently. And I can see where he is coming from – with every new bike being styled so well, it alone cannot be the selling point. What he choose not to mention though, was how manufacturers are blatantly coping each other with the pretext that they are in reality following the on going design trends.
This, copying business isn’t a recent phenomenon though. Here’s a look at our past…
During the RD and RX days, round headlamps were in; the only difference was the varying diameter of the head lamp unit, and the intensity of the beam!
In the 90s, the Splendor came in and took India by storm. Manufacturers tried to break it, trying all sorts of things, including a different styling direction, but nothing worked, until everyone; be it for an entry-level 100 or a premium 150, gave in and slapped on a bikini fairing much like the Hero Honda. Bikes with bikinis soon became as common as flies in a sweet shop. The result was the advent of wild and absurd stickering jobs, all in a bid to stand out. The pioneer, of course, was and is, Hero Honda itself.
But giving the company its due, it did make half fairings popular with the Karizma, and at a time when this styling direction had returned fatal results – remember the LML Adreno or even the Kinetic GF Laser, both of which failed miserably at the market. Half fairings, courtesy Karizma, is today a signature of sorts for super premium bikes. Little surprise, Bajaj followed suit bolting one on, on its Pulsar 220.
The Indian two-wheeler creed mutates at a surprisingly alarming rate, and it ought to, to keep their noses ahead of each other. So, now the half faring theme has mutated into a bikini front and tank flanks or extensions (with dummy air scoops and side indicators at times) with the in between connection being done away adding more aggression to the styling. The flanks also help add to the bike’s girth where it matters.
Today you can see it on the Hunk, the XCD Sprint, as well as on the Flame & RTR FI.
Taking this a step further, bike makers are now bolting on a third piece around the engine and calling it aerodynamic belly pans and racy engine shrouds.
And as if all this information wasn’t too much to process, Yamaha has now showcased yet another styling direction with the unveiling of the R15, that of a fully faired theme. The concept isn’t completely new though, as bike customisers have used it for ages trying to ape big bikes. Manufacturers, have hitherto stayed away as it isn’t the most intelligent thing to do for bikes with air cooled engines. Maybe the R15’s success will spawn a breed of liquid cooled fully faired, high-revving pocket rockets for all of us to indulge in…
As for the big question, what is now going to be the differentiator - the R15 presents the answer to this one – technology, horsepower and exclusivity.