Honda put out quite a presentation at the launch of its new 100cc scooter, the Aviator, saying its market research indicated a decently large market for male centric scooters. Scooters that working men, men who own the Honda Civic, dressed in suits, would want to buy. And therefore, the scooter needed to draw design cues from the car and look modern and upmarket. From the company’s point of view it’s fine, talking about this new male customer.
But the thing is, if you talk about male centric scooters, one has to pack in aggressive styling, extra go, and a male ego satisfying attitude. The Kinetic Blaze is a good example of such a scooter. The Aviator however, is not.
I think it would have been best if Honda would have come out with the truth and said, “Now look, the Activa has been around for donkey’s years, and even though it’s still selling quite splendidly, we ought to look at the future. And so for those who swear by the Activa’s mechanicals but want a more modern, but not too overstated a scooter, here’s the Aviator. Cheers.”
I would have appreciated that.
I mean come on, which Civic owner is going to leave his car parked in the garage while he faces and fights pollution that threatens to spoil his beauty parlour caressed and toned skin? It’s absurd, I know!
Another line of thought, influenced by the Honda guys of course, is that there’s potential to create a niche, a niche that Suzuki has tried to cater to with the 125cc Access – understated styling, and a higher capacity scooter with more zip and load carrying capability. In short, an alternative for the old Chetak and present Eterno customer.
Sounds good. But with the Aviator, it doesn’t make too much sense, particularly with the Activa drivetrain still driving the Aviator.
Will post a review soon…
But the thing is, if you talk about male centric scooters, one has to pack in aggressive styling, extra go, and a male ego satisfying attitude. The Kinetic Blaze is a good example of such a scooter. The Aviator however, is not.
I think it would have been best if Honda would have come out with the truth and said, “Now look, the Activa has been around for donkey’s years, and even though it’s still selling quite splendidly, we ought to look at the future. And so for those who swear by the Activa’s mechanicals but want a more modern, but not too overstated a scooter, here’s the Aviator. Cheers.”
I would have appreciated that.
I mean come on, which Civic owner is going to leave his car parked in the garage while he faces and fights pollution that threatens to spoil his beauty parlour caressed and toned skin? It’s absurd, I know!
Another line of thought, influenced by the Honda guys of course, is that there’s potential to create a niche, a niche that Suzuki has tried to cater to with the 125cc Access – understated styling, and a higher capacity scooter with more zip and load carrying capability. In short, an alternative for the old Chetak and present Eterno customer.
Sounds good. But with the Aviator, it doesn’t make too much sense, particularly with the Activa drivetrain still driving the Aviator.
Will post a review soon…
1 comments:
from the looks, features and spec list Aviator is not really up there with the new 125ccs access and flyte
honda is moving too slowly others are innovating better
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