Thursday, November 8, 2007

30minutes or free!


I love pizzas; particularly the cheese burst kind from dominos. But I am not to sure about the pizza house’s 30 min or free sales pitch. What ever little I know about gourmet, it would take at least 10 minutes to get the Italian dish ready, add to it the traffic during Diwali, or any other day for that matter, and it seems pretty tight delivering the pizza in 30 minutes after having placed an order.
But these guys, astride CT 100s manage to do that! Okay, my order was exactly two minutes late, but it’s still quite an achievement. Especially, if you factor in the fact that the CT 100 isn’t exactly a capable bike; her acceleration is probably a tad better than a tortoise, and her drum brakes, well, you’d be lucky if she stopped at all! But these delivery guys manage it, and manage it with a smile on their faces, not the fear of death in their eyes as you’d expect after a guy has had probably a million death situations along the way!
And how they do it, is almost certainly known too you all; slicing though traffic, dangerously at that; not giving too hoots about others’ safety; and riding like their life depended on it; which my guess is, it does, mostly if the bill goes straight out of their pockets, or three late orders later, they are fired!
Maybe the pizza chain should refrain from such antics. After all, a few minutes here or there isn’t exactly going to leave the customer starving to death. But mainly, it’s the quality and taste of the stuff one sells that should be the differentiating factor, rather than lightning quick delivery; I mean who’d prefer consuming cow dung served to you in a minute instead of raas malai, which takes a ten extra minutes to arrive at your table! Above all, I don’t think you’d exactly enjoy your pizza, if the delivery boy might have knocked off one of your family members on the way, in order to make that 30 minutes or free, delivery efficiency.
As for the boys themselves, I wonder if Dominos has a high risk insurance cover for them, or any insurance whatsoever; they do risk their lives every other second you know…

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