Thursday, October 18, 2007

Hero Honda Hunk: will she show the way?


Hero Honda, synonymous with awfully fuel efficient motorcycles, has failed time and again to cut mustard with anything remotely performance oriented. Sure, the company started the 150cc revolution with the CBZ, but look where it is now – struggling to establish itself as a player of significance in the face of Bajaj Pulsars and TVS Apaches.
It’s not like it hasn’t tried, after all Hero Honda unofficially has the coveted title for most number of models in a particular segment.
In the 150, it began with the CBZ, followed by the Achiever, the X-treme and now we have the Hunk – another terrible name among the list of appalling monikers. On the other hand, Bajaj has stuck with the Pulsar, and to its credit has timely upgraded the bike, though it would have done well to upgrade the quality as well, and so has TVS, having dumped its Suzuki baggage replacing the Fiero nameplate with the Apache. That the bikes deep down are identical is of course another story.
So can the Hunk muscle her way through the hustle bustle of the 150cc segment, all the way to the top?
I won’t personally place my bets on it. You see, the Indian buyer, that’s you and me and another 50,000 of us joining the fold every month in this particular segment, are of the ‘me too’ sort. Give them a potent machine which has astounding handling prowess, performance which raises the bar significantly higher, and ergonomics that have you singing pagans for the bike, but take away those silly things like the LED tail, split grabs and orangey digital displays, and we feel short changed.
So even though the Hunk looks good, and has the right cycle parts - mostly borrowed from the X-treme in addition to gas-charged dampers at the rear – she might not exactly break the 20,000 units a month mark. And I don’t mean in the coming months, but ever.
I would like to be proved wrong of course, because it will prove that we, the Indian biker, are maturing as a creed.